Leading online furniture player Pepperfry has announced plans to increase the number of existing offline stores to 48, from the current 23, by March 2018.
Currently, the company has 22 self-owned studios across the country and one franchisee studio. The studios are currently converting four of ten visits into sales, claimed Shah. However, 80 per cent of the company’s total sales still come from tier-I cities.
US furniture major Ashley has also set up shop in India this year, and will be expanding to up to 100 stores in coming years.
HomeTown, Godrej Interio, and Home Centre are the domestic players in the brick-and-mortar category.
Pepperfry studios are also used as cash payment points for online orders, as the company does not offer cash-on-delivery service due to large average payment values.
“Once customers have a good experience with rentals, they are likely to mature into buyers, which is a benefit we have compared to other players in the category,” added Shah. The company has also tied up with used-goods aggregators Zefo and Quikr to help consumers trade old furniture for Pepperfy vouchers.